2009 New Media Workshop
Presentations, handouts and videos
Below are the presentations, handouts and videos from breakout sessions at the Governor's New Media Workshop on Sept. 23, 2009. Note: Documents with a file size larger than 1 MB are noted below.
Breakout sessions included:
- Introductory Remarks
Kris Rietmann, OFM/Governor's Office new media manager
Cindy Zehnder, Governor's Office chief of staff
Glenn Kuper, Office of Financial Management communications director - YouTube: Shoot, cut & post
- The State of Media: An introduction to the new media landscape
- Twitter and FaceBook: Innovative approaches in Washington state government
- Want to Blog?
- New Media Policy: A snapshot of agency approaches to policy development
- Strategies & Tools for Engaging your Stakeholders
- Overcoming Barriers: Strategies for managing legal, IT and record retention issues
YouTube: Shoot, cut & post
Session description: Join presenters from the departments of Social and Health Services, Licensing, and Information Services to hear about each agency's approach to shooting, editing and posting videos to YouTube. This session will answer questions about why you should incorporate video into your communication planning, how each presenting agency produces and posts videos to YouTube and lessons learned from successful YouTube efforts. Presenters: Departments of Social and Health Services, Licensing, and Information Services. Watch the breakout session online.
The state of media: An introduction to the new media landscape
Session description: Join Michael Eggerling and Kyle Mahoney of Edelman to hear about the latest trends in new media and the effect they could have on your agency. This session will answer questions about common new media tools, their uses and the rapid changes they bring to the traditional media industry. Presenters will share examples and best practices from successful new media efforts. Presenters: Edelman. Watch the breakout session online.
Download the presentations:
Twitter and FaceBook: Innovative approaches in Washington state government
Session description: Do you wonder how tweeting and social networking can benefit your agency? Learn more about how the departments of Natural Resources, Transportation and Commerce use these tools to talk to and engage their customers. Presenters: Departments of Natural Resources, Transportation, and Commerce. Watch the breakout session online.
Download the presentations:
- Department of Natural Resources: Twitter & FaceBook (PDF)
- Department of Transportation Social Media Usage: Twitter and FaceBook Uses, Value, and Challenges (PDF)
- @experiencewa: A Twitter Case Study (PDF) (1.4MB)
Want to blog?
Session description: Are you ready to venture into the world of blogging? What kind of blog do you want to launch? What should you consider when blogging? This session will answer these questions and more by showing the Office of the Attorney General's and the Office of the Secretary of State's approach blogging, how they launched blogging, what they do to maintain and grow it, and what they've learned in the process. Presenters: Offices of the Secretary of State and the Attorney General. Watch the breakout session online.
Download the presentations and handouts:
- It's on the blog - how blogging changes the way we do business (PDF) (presentation)
- From Our Corner (PDF) (handout)
- Attorney General's Office Blog Policy and Statistics (PDF) (handout)
New Media Policy: A snapshot of agency approaches to policy development
Session description: Have you been tasked with developing a new media policy? Learn how different agencies have approached new media policy development, what they incorporated into their policies and what they've learned in the process. This session will answer questions about issues you should consider when drafting a new media policy, who should be involved and lessons learned. Presenters: Departments of Information Services, Personnel, and Labor and Industries, and the Office of the Attorney General. Watch the breakout session online.
Download the handouts:
- DRAFT Department of Personnel Social Media Policy (PDF)
- Labor and Industries Social and Collaborative Computing Task Force Report (PDF)
- DRAFT Department of Labor & Industries Social Networking Policy (PDF)
Strategies & tools for engaging your stakeholders
Session description: How can you better engage your stakeholders? How can you use new media tools to do it? This session will answer these questions and more by featuring outreach strategies from the Departments of Transportation and Social and Health Services, and the Secretary of State, and the tools they use to engage stakeholders. Presenters: Departments of Transportation and Social and Health Services, and the Office of the Secretary of State. Watch the breakout session online.
Download the presentations and handouts:
- Engaging the Public with email (PDF) (presentation)
- The Need for a New Social Media (PDF) (presentation)
- Outside the box: New strategies for new challenges (PDF) (presentation)
- Washington Office of Secretary of State Social Media Program (PDF) (handout)
Overcoming barriers: strategies for managing legal, IT and record retention issues
Session description: What should you consider when using new media tools? Use this opportunity to hear from the Department of Information Services, Secretary of State and Attorney General's Office on risks to consider when using new media tools and approaches for mitigating them. Presenters: Department of Information Services and Offices of the Secretary of State and the Attorney General. Watch the breakout session online.
Download the presentations and handouts:
- Strategies for Managing Social Media Legal Issues (PDF) (presentation)
- Electronic Records Management: Blogs, Wikis, FaceBook, Twitter & Managing Public Records (PDF) (handout)
- Frequently Asked Questions: Legal Issues & State Agency Use of Social Media (PDF) (handout)
- Security and Social Networks (PDF) (handout)
