New Media Workshop Presentations, Handouts and Videos

Below are the presentations, handouts and videos from breakout sessions at the Governor’s New Media Workshop on Sept. 23, 2009.

    Note: Documents with a file size larger than 1 MB are noted below.

Breakout sessions included:

1. How to Choose the Right Tool for the Job

YouTube: Shoot, cut & post
Departments of Social and Health Services, Licensing, and Information Services

Course Description:

Join presenters from the departments of Social and Health Services, Licensing, and Information Services to hear about each agency’s approach to shooting, editing and posting videos to YouTube.

This session will answer questions about why you should incorporate video into your communication planning, how each presenting agency produces and posts videos to YouTube and lessons learned from successful YouTube efforts.

Presentations:

YouTube website links:

Watch the video:

The State of Media: An introduction to the new media landscape
Edelman

Course Description:

Join Michael Eggerling and Kyle Mahoney of Edelman to hear about the latest trends in new media and the effect they could have on your agency.

This session will answer questions about common new media tools, their uses and the rapid changes they bring to the traditional media industry. Presenters will share examples and best practices from successful new media efforts.

Presentations:

Watch the video:

Twitter and FaceBook: Innovative approaches in Washington state government
Departments of Natural Resources, Transportation, and Commerce

Course Description:

Do you wonder how tweeting and social networking can benefit your agency? Learn more about how the departments of Natural Resources, Transportation and Commerce use these tools to talk to and engage their customers.

Presentations:

Twitter & FaceBook website links:

Watch the video:

Want to Blog?
Offices of the Secretary of State and the Attorney General

Course Description:

Are you ready to venture into the world of blogging? What kind of blog do you want to launch? What should you consider when blogging?

This session will answer these questions and more by showing the Office of the Attorney General’s and the Office of the Secretary of State’s approach blogging, how they launched blogging, what they do to maintain and grow it, and what they’ve learned in the process.

Presentations:

Handouts:

Blog website links:

Watch the video:

2. New Media Tool Use Considerations

New Media Policy: A snapshot of agency approaches to policy development
Departments of Information Services, Personnel, and Labor and Industries, and the Office of the Attorney General

Course Description:

Have you been tasked with developing a new media policy? Learn how different agencies have approached new media policy development, what they incorporated into their policies and what they’ve learned in the process.

This session will answer questions about issues you should consider when drafting a new media policy, who should be involved and lessons learned.

Handouts:

Watch the video:

Strategies & Tools for Engaging your Stakeholders
Departments of Transportation and Social and Health Services, and the Office of the Secretary of State

Course Description:

How can you better engage your stakeholders? How can you use new media tools to do it?

This session will answer these questions and more by featuring outreach strategies from the Departments of Transportation and Social and Health Services, and the Secretary of State, and the tools they use to engage stakeholders.

Presentations:

Handouts:

Watch the video:

Overcoming Barriers: Strategies for managing legal, IT and record retention issues
Department of Information Services and Offices of the Secretary of State and the Attorney General

Course Description:

What should you consider when using new media tools? Use this opportunity to hear from the Department of Information Services, Secretary of State and Attorney General’s Office on risks to consider when using new media tools and approaches for mitigating them.

Presentations:

Handouts:

Watch the video:

Additional Resources

For questions about the New Media Workshop, please e-mail Kris Rietmann, OFM/Governor's Office new media manager.